Every project begins with a question. Here are a few I explored as a Design Researcher at IDEO.
Observation prior to mock identity redesign
Observation on trash day in Boston
Becoming a user myself creates empathy through first hand experience.
Research provides both inspiration and context for design.
The human-centered approach draws on observations and in-depth interviews with a small number of carefully selected participants.
Looking beyond competitors to analogous industries is also important. An industry leader from a different field may support people in ways that are original, applicable and inspiring.
Strategy makes sense of the scattered research.
Overarching insights emerge from the research. Frameworks, such as journey maps, are helpful in highlighting opportunities to improve an experience. This featured project on parenting combines research insights and visualizations.
