What I do

I work with fellow creative professionals and small organizations to tell their stories through design.

Design Research

Start with human-centered research to inspire design and uncover stories about your organization

Graphic Design

Communicate your organization’s story through your visual identity (logo, colors, typography, imagery) and supporting collateral (presentations, print design)

Web Design

Bring your organization’s story to life online through a customized Squarespace website

Photography Credit: Kerry H. McManama

Who I am

In work and life, I am most inspired by people — their curiosity, courage and resilience. Prior to spending several years as a stay-at-home parent, I worked at IDEO as a Design Researcher.

I am always seeking simple design solutions that connect to a bigger story. I hold a BBA from Parsons School of Design and a certificate from Rhode Island School of Design continuing education (RISD CE).

  • "Liza was a pleasure to work with on our architecture practice's new website. The design reflects the professionalism of our firm perfectly and the process was smooth and collaborative. Highly recommend working with Liza."

    Damon Sidel, Owner, Principal Architect, Mix Design Studio

  • “Liza offered the perfect balance of providing direction and guidance while taking into account all of my priorities. Her keen ability to showcase my brand in a way that feels both relatable and professional went above and beyond what I could have imagined. I could not be happier with the finished product!”

    Marisa Garshick, Dr. Marisa Garshick

  • “Liza redesigned the website for my industrial design consultancy. She is so curious and asks all the right questions about audience, business context, and my website wishlist. Liza really understands how to bring a story to life. I have received positive feedback from colleagues and clients alike.”

    Gerd Schmieta, Principal, SchmietaPlus

  • “Working with Liza on updating the website for our church was an absolute gift. Her heart is in this work, not simply as a job but to the community she is working with. This experience led to us having a website that deeply represents the essence of our work.”

    The Rev. Eva Ortez, Priest in charge, St. Stephen's Episcopal Church

  • “Liza’s design work is skillful and intentional, playful but confident. She completely revamped the look and feel of my site and brand, demonstrating an intuitive understanding of my vision even when I struggled to articulate it effectively."

    Mike Fraumeni, Owner, Fopiano Music 

  • “Liza is excellent at helping navigate through the myriad of possibilities for a website. She helped guide me to a solution, providing options and collaborative conversations. Liza made what could have been a daunting task into an enjoyable, creative process.”

    Jenny Alexander, Producer, ActiveVista Media

  • “Liza’s creativity, attention to detail, and dedication have truly transformed our online presence. The new design is not only visually astonishing but also user-friendly, making it easier for our community to stay connected and informed.”

    Dasan Harrington, Warden, St. Stephen's Episcopal Church

  • “Collaborating with Liza transformed and elevated our brand—we love the logo and website she designed, and so do our clients. Since partnering with her, our pitches have been more successful, and our quotes have significantly increased as well!”

    Dave Shaw, Co-Founder, Quiet Cricket Studio

  • "Liza helped me do two critical things: zoom in on my professional niche and express my value in the digital space simply and powerfully. I – and all of Liza’s clients – are fortunate to have her sharp consultation expertise and unique and refined design eye. I look forward to working with her again."

    Kerry McManama, Kerry McManama

Let’s discuss your project.

I can be reached at liza@lizarutenbeck.com or through this form. Look forward to talking with you!