A logo for a filmmaker who asks tough questions

Only Good Questions is a film production company “searching for meaningful answers to meaningful questions”. When I spoke to Dani, the founder, she shared her filmmaking philosophy of reaching into the past to shed new light on the present.

We explored several directions for her logo with her mission in mind. We ultimately paired two typefaces, emphasized the idea of what makes a good question and created two visual elements—a chat bubble and a signature “G“. We incorporated a modern retro style through the typeface choices, treatment of the visual elements and distinct color palette.