A conceptual design for a natural history museum

Harvard Museum of Natural History houses thousands of artifacts in clear display cases. Though traditional in format, guests of all ages excitedly view a window into the natural world. In this mock identity redesign, shapes within each letterform allude to the traditional cases and are contrasted by modern typography and a bold color palette.

role

Visual Identity Designer

inspiration

Harvard Museum of Natural History →

Poster for a natural history museum with abstract yellow geometric text on black background
Black T-shirt with a repeating pattern of the word 'HMNH' in yellow and white geometric font.
Two round stickers with a stylized 'H' logo, one black with yellow-green logo and the other yellow-green with a black and white logo, stuck on a wall, one sticker slightly peeling off.
Colorful tote bag with a geometric yellow, black, and white pattern hanging on a wall.
Poster with black background and white text about a collection of dinosaurs, meteorites, animals, and gemstones with museum information at the bottom.
Two black business cards with yellow text. The card on the left includes the museum logo and the right one displays the museum's website, address, phone number, and email.